Recently, several financial institutions have made outlooks on the global economic situation and market investment strategies for 2023. The author has sorted out and found that most institutions believe that against the backdrop of a global economic growth slowdown in 2023, investors still face challenges such as market volatility and tightened liquidity. Investors should pay attention to downside risks and maintain long-term and diversified investments. Meanwhile, most institutions remain optimistic about the Chinese market. Especially as the Chinese government has proposed that the economy maintain a growth rate of 5-5.5% in 2023 (many provinces such as Guangdong have proposed a growth rate of over 6%), there are structural investment opportunities in sectors like consumption, people's livelihood, and high-tech. The safety and emergency response industry is a strategic emerging industry related to the national economy and people's livelihood. Especially in recent years, global extreme natural disasters, disaster accidents, public health and other factors have affected every country, every city and every family. The investment of governments and individuals around the world in the field of safety and emergency response will continue to increase.

Over the past three years, although the safety and emergency response industry is an event-driven industry, there are always opportunities and challenges. Through the process of survival of the fittest, only the outstanding enterprises have emerged. Of course, most safety and emergency response enterprises have struggled, especially small and medium-sized enterprises serving the government. The government's financial investment in the fight against the epidemic has either led to the suspension or reduction of project funds. Of course, there are also many enterprises serving the public health sector that have made huge profits. Entering 2023, everyone heaved a sigh of relief, as the three years of arduous fight against the epidemic had finally come to an end. We are full of anticipation for the first year after the epidemic. When many people talk about the economy in 2023, they all claim that opportunities and challenges coexist. However, when it comes to the specific clear opportunities and definite challenges, most of them are rather vague. Opportunities always favor those who are well-prepared. In the face of the upward economic environment both at home and abroad, and the trillions of yuan market in the field of safety and emergency response, where should enterprises go in the post-pandemic era? Here, the author offers ten suggestions to safety and emergency response enterprises for the reference of entrepreneurs

1. Enterprises should have strategic thinking: make future development plans for the enterprise from the dimensions of "big safety, big emergency response, all disaster types, and the entire process". Sort out and position from different dimensions such as the political environment, economic environment, social environment, market environment, industrial environment and technological environment. Those who do not plan for the overall situation are not qualified to plan for a part, and those who do not plan for all things are not qualified to plan for the short term. Entrepreneurs should step out of "space, time, region, industry, themselves, and rivals" to judge the trend. Finding a goal to strive for ten, twenty or even a hundred years, the rise to fame of Zhang Songwen in "Mad Dash" shows us the victory of a long-termialist! Long-term investment thinking is a basic quality that outstanding entrepreneurs should possess. The safety and emergency response industry is a strategic emerging industry that will never go out of style. The stronger the country and the richer the people, the stronger the demand for this industry.

Under the background of the Digital China strategy, the era of large-scale emergency response and large-scale security, Hainaomite Company, as a globally renowned home appliance enterprise, has planned a strategic layout from traditional home appliance R&D and manufacturing to smart home appliances, urban real estate operation and smart cities. Of course, in the process of formulating the enterprise strategy, how to combine the enterprise's advantages with the security and emergency industry, so as to take a differentiated development path It is a proposition that every entrepreneur should ponder. Facing the huge demand in the field of safety and emergency response, the company has invested a large amount of funds and resources to enter the safety and emergency response market. Relying on its independently developed Xinghai Digital platform, it has created digital emergency response and urban lifeline scenarios, and continuously extended these scenarios to many fields such as digital municipal administration, digital construction, digital community parks, and digital urban governance, achieving the company's strategic goal of safeguarding urban safety with technology. Its digital city Internet of Things technology platform, Hainayun, stood out among many competitors in 2022 and successfully won the bid for the "Qingdao Urban Safety Risk Comprehensive Monitoring and Early Warning Platform" project. [Shenzhen Application Expo · Exhibitor News] Congratulations to Hainayun on successfully winning the bid for the "Qingdao Emergency Management Bureau Urban Safety Risk Comprehensive Monitoring and Early Warning Platform Pilot Construction Project". It is of milestone significance in the company's strategic development history.

2. Enterprises should have brand thinking: Brands are achieved through brand thinking. With brand thinking, one will know what kind of brand they want, what target group their brand should be positioned around, how to shape and present its own expression, and how to operate the brand to generate appeal and allure, as well as the ability to attract attention. Telling a good brand story for safety and emergency response enterprises is the beginning of becoming a great enterprise.

There are many successful brand cases. For instance, Volvo, a car brand that emphasizes safety, starts planning around safety in car design to ensure the safety of its vehicles, including the power system, suspension system, control platform, and anti-collision system, etc. For instance, one of our member enterprises, Shenzhen Absen, since the establishment of the Ministry of Emergency Management, has targeted the huge market of the national emergency management system command platform construction. It has positioned itself as: the LED screen that pays the most attention to safety, providing various types of safe and reliable command center large screens for emergency command centers in various provinces and cities. In recent years, The State Council's Work Safety Committee Office and the Ministry of Emergency Management have been promoting the construction of the "Comprehensive Monitoring and Early Warning Platform for Urban Safety Risks". In the future, when major emergencies occur in various provinces and cities, if the large screens in the command centers have various quality problems such as "flickering screens, black screens, and dead screens", affecting the command and rescue, how much loss and impact will it cause? Therefore, providing safe and reliable large screens for emergency command centers has become the brand goal that Absen strives for. It is also the core competitiveness for the survival of enterprises.

3. Enterprises should have the courage to carry out self-revolution: "Revolutionaries" are not your peers! In recent years, many "outsiders" have disrupted the market, conducting brutal invasions, cross-border integrations, and dimensional reductions. However, many traditional safety and emergency response enterprises completed their initial accumulation before the "big emergency response and big safety". After the major department system reform, these enterprises entered a state of "boiling a frog in warm water". The original products, technologies, systems and teams are simply unable to meet the demands of current government and enterprise customers. In the face of new business forms and new markets, we are still using the strategies from twenty years ago, driving our own produced cars through the sandy mountains, and the result is that we are unable to move an inch. Does an entrepreneur have the courage to cut off his own arm to survive? Many markets and technologies have matured, making it very difficult to overtake others by taking a shortcut. But if you switch to a different track, you might become the king.

As a well-known domestic military-civilian integration enterprise, Lijian Group was also among the first batch of enterprises sanctioned by the United States. In 2018, the Ministry of Emergency Management was established, and Lijian Emergency Rescue Group was promptly set up. Starting from scratch, the company adjusted its main business at full speed. Its strategy was very clear, aiming at the emergency industry. Form a business model of "one emergency industry fund, one fire rescue vocational school, one emergency industrial park, one safety general education experience hall, and one fire rescue training base". It has already been implemented in Zhengzhou and Chengdu. It will be implemented in multiple cities across the country in the future. Enter the emergency industry with the demeanor of a cross-industry player.

4. It is necessary to rebuild the company's organizational structure, product structure, etc. Under the new situation, in the face of new and complex demands from customers, is the current company's organizational structure and departmental setup scientific and reasonable? In recent years, in the face of the huge emergency market, domestic operators China Mobile, China Telecom and China Unicom have successively established emergency response teams. Central enterprises such as China State Construction Engineering Corporation, China Communications Construction Company, China Railway Group, and China Metallurgical Group Corporation have entered the field of safety and emergency response, covering areas such as safety and emergency industrial infrastructure, construction and operation of emergency industrial parks, and smart emergency project engineering. Internet giants such as Tencent, Baidu, Alibaba, JD.com and Huawei have invested a large amount of resources to establish legions or business divisions to enter the emergency response field. Of course, it also includes traditional security giants such as Dahua, Hikvision, and Uniview.

China Construction Third Engineering Bureau First Construction and Installation Co., Ltd. is a wholly-owned legal entity subsidiary of China Construction Third Engineering Bureau First Company. It is a large state-owned building mechanical and electrical installation enterprise mainly engaged in building mechanical and electrical installation, and also possesses multiple professional capabilities such as building mechanical and electrical design, building intelligent system design and construction, environmental and energy engineering construction and renovation, pressure vessel and pressure pipeline installation, and power construction general contracting. It is currently the most powerful building mechanical and electrical engineering contractor and service provider in China that can offer overall solutions. In recent years, seizing the opportunities of digital city and smart city construction, the integrated R&D product system includes mountain, sea and sky series products and solutions. The Shan series is built on the Kunlun Smart Link platform, providing customers with underlying infrastructure and supporting product solutions. The Hai series includes the Xingchen Visualization Middle Platform, Xinghui Low-code Platform, and Xingguang Data Middle Platform, providing customers with a unified platform layer. The Tianxi series provides customers with scenario-based overall solutions, including Tianjing's dual carbon management, Tiangong's smart factory, Tianquan's smart water management, Tianji's digital operation and maintenance, Tianrui's smart park, Tianque's smart building, and Tianting's smart emergency solution. The intelligent emergency response solution includes: emergency big data command platform - emergency event handling, emergency event handling meeting application, and emergency event handling mobile application. Emergency Drill - 3D Visualization Emergency Plan Simulation Work safety monitoring and early warning system Emergency command and management platform for flood and typhoon prevention One Map for Chemical product Supervision One map for Internet of Things monitoring and surveillance; Decision support Platform - 3D Application demonstration Platform Decision Support Platform - Leadership Cockpit Task tracking and feedback systems, etc. Provide more value-added services for customers.

Product system diagram of Yian Digital Technology

5. Emphasis should be placed on the construction of the performance system of the talent think tank: Most emergency safety enterprises adopt a technical mindset and lack an understanding of the business processes and management pain points of customers in various fields of safety and emergency response. There are no specialized talents to study various policies, plans and systems of government departments. Therefore, it is necessary to recruit professional and versatile talents who are proficient in both technology and business. And establish a professional expert think tank externally to provide intellectual support for the enterprise's development strategy. Provide tactical and resource guarantees for the company's business expansion. In recent years, with the entry of industry giants into the emergency response sector (these giants have brands, funds, connections and resources, but lack talents who understand the industry and business), a battle for talent has begun. Traditional small but specialized emergency response companies are facing the challenge of having their talents poached. What do small companies rely on to retain talents? How to retain the core talents of the company is a problem that founders need to consider. Entering the era of partners, the traditional company performance system needs to be reformed.

Shenzhen Shihe Safety Technology Consulting Co., Ltd. is the first professional safety service provider in Shenzhen and one of the largest integrated safety emergency and occupational health service providers in South China. We have been committed to providing comprehensive solutions integrating "safety technology, safety assessment, safety standardization, safety testing, occupational health, and emergency management" for governments and large, medium and small enterprises, combining theory with practical training, to improve enterprise safety systems and ensure production safety. The company implements a management strategy of "platformization of the company and partnership of employees", building a community of interests and destinies between the enterprise and its employees. At the same time, we will continue to steadily advance the reform of the organizational system, solve the problems of pyramid-shaped organizations, activate the driving force for organizational development, and attract outstanding talents from all walks of life. Committed to becoming a respected enterprise in the field of security consulting in China.

6. It is necessary to restructure the supply chain: In recent years, with the Sino-US trade war and the current pandemic, the security and stability of the enterprise's supply chain have become an important part of strategic management. It is necessary to avoid the singularity of suppliers as much as possible, and layout the supply chain in accordance with the idea of diversified procurement and diversified supply. At the same time, the relationship between supply chain security and operating costs should be balanced. A complete supply chain is the cornerstone of an industry's development. Adhere to innovation-driven development, open cooperation, and addressing weak points and shortcomings, and strive to enhance the resilience of industrial and supply chains. Leverage the connection capabilities of industrial Internet platforms to continuously enhance the management level of the supply chain.

7. Have an industrial ecosystem mindset: You are not fighting alone. Organize cross-border activities, promote cross-border collaboration, create new business forms and new ecosystems, and focus on building an industrial ecosystem for safety and emergency response, integrating the entire industrial chain, value chain and element chain. Promote industrial collaboration, provincial and municipal collaboration, departmental collaboration, as well as collaboration among research institutions, universities and research institutes, enterprises and capital, to jointly enhance industrial scenarios and promote the integrated and clustered development of industries. Learn ecological strategies from industry giants. Small enterprises also have their own small ecosystems. A small ecosystem shapes a big future. Since its establishment, "Emergency Circle" has promoted the cooperation of over a hundred small ecosystems and served numerous vertical fields of safety and emergency response, generating significant market and social benefits.

Tianxun Ruida Communication Technology Co., Ltd. is a leading technology enterprise in software research and development and information integration under China Communications Services. In recent years, the company has participated in multiple scientific research projects, such as the National Key Research and Development Program - Key Technologies for Active Emergency Command in Urban Disaster Control, the Provincial and ministerial-level Research and Development Program - Intelligent Situation Awareness for Major Underground Infrastructure in Cities, the Research on Key Technologies of Facial Recognition Cloud Payment for Smart Travel in Guangzhou, and the Key Technologies of Comprehensive Governance Video Application in the "Snow Bright Project", etc. All these achievements are inseparable from the deep integration of "industrial ecosystem partners", including in-depth cooperation with research institutions and universities, sharing data, technology and algorithm achievements, which has brought the company over 100 million yuan in economic benefits and good social benefits. At the same time, it has won honors such as the Technical Invention Award of the Chinese Society of Image and Graphics and the Science and Technology Progress Award of the Ministry of Education.

8. Attention should be paid to the international market: It is estimated that by 2025, the global safety and emergency industry market size will exceed 2 trillion US dollars. China's safety and emergency response industry has a rich product business line, a complete industrial chain, and a wide range of products, and is capable of providing one-stop procurement services for global customers. However, for some products, the domestic market is saturated and product innovation has stagnated. Instead of stubbornly competing in the domestic market, enterprises should join forces to go global and endure the trials and tribulations. For enterprises, a dispersed and global market distribution as well as a multi-customer revenue composition are conducive to enhancing their risk resistance capacity and achieving sustainable development.

The year 2023 is a crucial one for restarting growth. Emphasizing the international market and actively participating in the global value chain are important strategies for Chinese enterprises to pursue sustainable development. Zhenyou Technology is one of the few digital emergency solution providers in China's security and emergency response field that possesses underlying communication capabilities. With the maturation and stability of the domestic market, opening up overseas markets has become the next milestone in Zhenyou Technology's "Grand Security Strategy". The international environment is complex and challenging. "Going global" requires a comprehensive understanding and mastery of the operation mode of the international market. Zhenyou Technology's communication products and solutions have accumulated years of sales experience overseas. It has branches in Japan, the Philippines, India, the United Arab Emirates, and Bangladesh. The global promotion of its security and emergency products and solutions will have a mature sales system, which is an inherent advantage in dealing with the complex international environment. Zhenyou will also continue to enhance the innovation capacity of its own brand technology, form a differentiated competitive advantage, and achieve stable international growth.

9. We should attach great importance to the research and development and protection of core technologies: Guided by national strategic demands, we should promote the integration of industry, academia and research, increase investment in scientific research, strengthen independent innovation capabilities, solve the current "bottleneck" problems, and achieve import substitution of core technologies and products. Meanwhile, it is necessary to lay out emerging technologies in advance to achieve a "curve overtaking" or "changing tracks" to make a qualitative leap. In addition, innovative small and medium-sized enterprises should attach importance to standardized development, the identification of key core technologies and the holding of patents. This can not only protect their core competitiveness but also lay a foundation for future connection with the capital market.

Independent research and development and technological innovation are the foundation for the high-quality development of the safety and emergency response industry, and also the prerequisite for China's safety and emergency response industry to stand at the world's leading level. Since its establishment, Shenzhen Xinuo Maitian has taken "full independent research and development" as the core strategy for its development. In response to the challenges of difficult deployment of on-site communication systems and poor information transmission between the front and back ends in emergency disaster relief, relying on its profound accumulation in the field of self-organizing network communication, it has developed a broadband self-organizing network emergency communication system. This system has achieved breakthroughs in two aspects: